Atlantic 57 Rebrand

Identity | User Research | Brand Guidelines | Moodboards

Atlantic 57 was the consulting and creative division of The Atlantic, born of its transformation from print outlet to multimedia pioneer. They help organizations own their biggest ideas and adapt to the modern world. The company was evolving and required a rebrand to reflect the new vision.

Deliverables

• Reborn a new name changing from Atlantic Media Strategies to Atlantic 57 

• Conducted a competitive analysis 

• Led workshop facilitation with key stakeholders 

• Generated a visual design system for presentations

• Developed a new brand system 

  • Brand guidelines, logo, typography,
    template creation 

• Provided creative direction of print and digital assets