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Blog

Discover the art of brand transformation and Squarespace mastery on our blog, where design meets impact.

Featured Posts

Clever Ways to Use Instagram to Promote Your Business
Maggie McTigue Maggie McTigue

Clever Ways to Use Instagram to Promote Your Business

In today's digital age, social media platforms have become essential tools for businesses to promote their products and services. Among these platforms, Instagram stands out as a powerful tool for reaching a vast audience and creating a strong brand presence. With its visually appealing format and wide user base, Instagram provides businesses with endless opportunities for promotion and engagement.

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How to Drive Traffic to Your Website
Maggie McTigue Maggie McTigue

How to Drive Traffic to Your Website

In today's digital age, having a website is essential for any business or individual looking to establish an online presence. However, simply having a website is not enough. To truly succeed online, you need to drive traffic to your website. After all, what good is a website if nobody visits it?

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Building Community Around Your Brand
Maggie McTigue Maggie McTigue

Building Community Around Your Brand

In today's digital age, building a strong and engaged community around your brand is essential for success. A brand community consists of loyal customers, advocates, and like-minded individuals who share a common interest in your products or services. It is a powerful tool that not only helps you establish a strong brand presence but also fosters trust, loyalty, and customer retention.

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Running a Creative Business
Maggie McTigue Maggie McTigue

Running a Creative Business

Welcome to our blog post series on running a creative business! Whether you're a freelance artist, a graphic designer, a photographer, or any other creative entrepreneur, this series is for you. We understand that being creative is not just a passion but also a way to make a living. That's why we are here to provide you with valuable insights and tips on how to successfully run your creative business.

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Build a Portfolio That Attracts the Right Clients
Maggie McTigue Maggie McTigue

Build a Portfolio That Attracts the Right Clients

In today's competitive business landscape, having a strong portfolio is essential for attracting the right clients. Whether you're a freelancer, a creative professional, or a service provider, your portfolio serves as a visual representation of your skills, experience, and expertise. It not only showcases your work but also helps potential clients understand your unique value proposition.

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How to Use Content Management Systems
Maggie McTigue Maggie McTigue

How to Use Content Management Systems

Content management systems (CMS) have revolutionized the way websites are created, managed, and updated. With the rise of online platforms and the need for businesses to have a strong online presence, understanding how to use a CMS is crucial for website owners and content creators. Whether you are a beginner or have some experience with website development, this blog post will guide you through the process of using content management systems effectively.

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Creating a Testimonial Slider in Squarespace
Maggie McTigue Maggie McTigue

Creating a Testimonial Slider in Squarespace

In today's digital age, testimonials play a crucial role in establishing trust and credibility for businesses. They provide social proof and give potential customers a glimpse into the experiences of others who have used your products or services. One effective way to showcase your testimonials is by creating a testimonial slider on your Squarespace website.

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Creating and Managing Fluid Engine on Squarespace
Maggie McTigue Maggie McTigue

Creating and Managing Fluid Engine on Squarespace

Are you looking to take your Squarespace website to the next level? If so, then it's time to explore the world of Fluid Engine. In this blog post, we will delve into the ins and outs of creating and managing a Fluid Engine on Squarespace.

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Designer Secrets for Creating a More Professional Brand
Maggie McTigue Maggie McTigue

Designer Secrets for Creating a More Professional Brand

In today's competitive business landscape, creating a professional brand is essential for success. A strong brand not only sets you apart from your competitors but also helps build trust and credibility with your target audience. But how exactly do you create a professional brand that leaves a lasting impression?

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Creating Business Graphics
Maggie McTigue Maggie McTigue

Creating Business Graphics

In today's digital age, visual content plays a crucial role in capturing the attention of audiences and conveying information effectively. In the business world, the use of graphics has become an essential tool for enhancing communication and making a lasting impact. Whether it's in presentations, reports, or marketing materials, creating visually appealing and informative business graphics can make all the difference in delivering your message.

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Visual Inspiration for your Brand
Maggie McTigue Maggie McTigue

Visual Inspiration for your Brand

One of the most effective ways to make a lasting impression on your target audience is through visual branding. The visual elements of your brand, such as colors, fonts, logos, and imagery, play a significant role in shaping how your brand is perceived and remembered.

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Creating a Brand Voice
Maggie McTigue Maggie McTigue

Creating a Brand Voice

In today's competitive business landscape, creating a strong and unique brand voice has become more important than ever. A brand voice is the personality and tone of your brand that is conveyed through your messaging, content, and interactions with your audience. It is what sets your brand apart from competitors and helps build a strong and lasting relationship with your customers.

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Using Canva for Company Graphics
Maggie McTigue Maggie McTigue

Using Canva for Company Graphics

In today's digital age, visual content plays a crucial role in capturing the attention of audiences and conveying messages effectively. When it comes to creating stunning graphics for your company, Canva is a game-changer. With its user-friendly interface and powerful design tools, Canva has revolutionized the way companies approach graphic design.

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Understanding and Mastering Visual Communication
Maggie McTigue Maggie McTigue

Understanding and Mastering Visual Communication

Visual communication is a powerful tool that has the ability to convey complex ideas and messages in a way that is easily understood and memorable. In today's fast-paced and digital world, the use of visuals has become increasingly important in various fields such as marketing, advertising, education, and journalism.

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How to Conduct a Brand Audit
Maggie McTigue Maggie McTigue

How to Conduct a Brand Audit

A brand is the essence of a company - it communicates who you are, what you stand for, and why customers should choose you over your competitors. However, as the market evolves and consumer preferences change, it's essential to periodically assess the effectiveness of your brand. This is where a brand audit comes in.

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Optimizing Images for Squarespace: A Comprehensive Guide
Maggie McTigue Maggie McTigue

Optimizing Images for Squarespace: A Comprehensive Guide

In today's digital age, having visually appealing and high-quality images on your website is crucial for attracting and engaging your audience. And if you're using Squarespace as your website builder, it's important to optimize your images to ensure they load quickly and look their best.

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Setting Up a 'Coming Soon' Page on Squarespace
Maggie McTigue Maggie McTigue

Setting Up a 'Coming Soon' Page on Squarespace

In today's fast-paced digital world, it's essential for businesses and individuals to create a strong online presence. One effective way to generate excitement and anticipation for your upcoming website or project is by setting up a 'Coming Soon' page. This temporary landing page not only keeps your audience engaged but also allows you to collect valuable information from potential customers.

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Guide to Selling on Squarespace
Maggie McTigue Maggie McTigue

Guide to Selling on Squarespace

Are you looking to start an online store but unsure of where to begin? Look no further than Squarespace! With its intuitive interface and powerful features, Squarespace is the perfect platform for selling your products online. In this comprehensive guide, we will take you through the step-by-step process of setting up, managing, and marketing your Squarespace store.

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How to Edit Your Mobile Site on Squarespace
Maggie McTigue Maggie McTigue

How to Edit Your Mobile Site on Squarespace

In today's digital age, having a mobile-friendly website is essential for any business or individual looking to reach a wider audience. With more and more people accessing the internet through their smartphones and tablets, it's crucial to ensure that your website is optimized for mobile devices.

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