The Renewal Project
Visual Identity | Social Media Graphics | Environmental Graphics
A household name in insurance, the company was less recognized for its work in local communities. It had generated individual amplifications in engagement, but had not created the long-term sustainable impact it required to shift perceptions.
Deliverables
Launch of a multi-platform social campaign celebrating local stories of ingenuity
Generated the brand identity
Created social media graphics
Conducted a competitive analysis
Led workshop facilitation with key stakeholders
Developed a brand system
Brand guidelines, logo, typography, template creation
